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Bill Raven

Three Marketing Resolutions for 2021




Resolutions get a bad reputation. Sure, many may not keep all the resolutions they make, but were they all realistic?


The best way to achieve a goal, and keep a resolution, is to start with a quality foundation.


Start 2021 off strong with these small resolutions that can show big value.


  1. Embrace the Pivot: 2020 was the year we all needed to pivot, 2021 is the year where we embrace it. Get used to thinking outside the box and trying different strategies that you never tried before.

  2. Plan Ahead: 2020 was the year plans went out the window, and for good reason. There was a lot of uncertainty. There is still uncertainty as we head into 2021, but the start of the new year is a good time to take a pause and look at what you plan to accomplish throughout the rest of the year. How's your holiday planning for 2021 going?

  3. Try Different Content Strategies: This is broad, but so are your options. Take a look at your content strategy plan and see if there are new ways to get your message across. Did you know that adding a name to your direct mail piece can increase response rates by 135%?

Get a jump start on 2021, 2022 will thank you!




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